Chapter 2 Theoretical perspectives on the linguistic landscape : Geosemiotics, sociolinguistics of globalisation, and metrolingualism

Abstract

Uncovering the complexity of linguistic diversity and semiotic creativity, this book examines the issues of power, affect, and identity in both physical and digital linguistic landscapes. Based on fieldwork with various Chinese communities in Australia, the book offers unique insights into the uses of languages, semiotic resources, and material objects in public spaces, and discusses the motives and ideologies that underline these linguistic and semiotic practices. Each chapter frames the sociolinguistic issue emerging from the linguistic landscape under investigation and shows readers how the personal trajectories of individuals, the availability of semiotic resources, and the historicity of spaces collectively shape the meanings of publicly displayed language items in offline and online spaces. Supported by a wealth of interviews, media, and archival data, the book not only advances readers’ understanding of how linguistic landscape is structured by various historical, political, and sociocultural factors, but also enables them to reimagine the linguistic landscape through the lens of emerging digital methods. This book is an ideal resource for researchers, advanced undergraduates, and graduate students of applied linguistics and sociolinguistics who are interested in the latest advances in linguistic landscape research within virtual and material contexts.